1. Volunteer: When your help comes from your personal expertise or business acumen you are establishing trust, which leads to credibility. Volunteer from the heart, volunteer with purpose.
2. Tell It: Toot your own horn. Don't hide under a basket! Let your sources know about achievements of which you are proud. When used appropriately you will generate interest and curiosity about you and your business. This establishes credibility.
3. Announce It: Spread the word about upcoming events and activities - yours and others with whom you network or volunteer. This is a sure way to become a trusted resources and 'go to' person. This creates credibility.
4. Invite: What bigger way to keep your contacts informed than to bring them along? You establish more credibility by demonstrating that you are a part of something bigger than yourself. Other people know you and trust you and have included you in their community.
5. Collaborate: No man (or person) in an island! Share resources; create a plan to share information, resources and support. Look for opportunities to work with others in an integrated, cooperative environment. When you reach out, you become a real person, a credible person!
6. Sponsor: Provide financial resources or in-kind services to your clients and prospects. You gain their gratitude, perhaps access to their clients and circles of influence; and you become a 'good guy'. You gain credibility.
7. Advise: Tips sheets, newsletters, white papers, informative articles are all ways of giving freely of your professional expertise. Don't overlook the opportunity to speak at meetings and organizations as a way to build your credibility and establish yourself as the expert.
8. Recognize: Keep your antennas up. Look for ways to acknowledge, recognize and reward your referral partners. Putting the spotlight on others makes you the good guy and good guys are very credible.
9. Evaluate: Ask others for their feedback, listen and apply it when appropriate. People like it when you listen. Tell them how you applied their advice. You become respected, admired and credible.
10. Promote: When you know, trust and admire an associate's skills and capabilities, promote them. Look for opportunities to speak positively on their behalf whenever you are standing in the middle of a referral.
Wednesday, July 8, 2009
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